MS in Sport Management
A Game-Changing
Education in D.C.
Learn Where Sport, Business & Policy Intersect
Sport is a global industry with opportunities spanning professional teams and leagues, analytics, sport law, marketing, sponsorship, finance, media, event management and athlete representation. Consistently ranked among the world's top sport management programs, GW’s MS in Sport Management (MSSM) combines the rigor of the AACSB-accredited business school with hands-on experience and direct connections to the organizations shaping the industry. In Washington, D.C., students learn from industry practitioners, build professional networks and put their skills to work on real-world challenges.
Discover the GW Advantage
Washington, D.C.: Your Competitive Advantage
Study in the heart of one of the nation’s most influential sports markets, with professional teams, leagues, agencies and sport organizations just minutes from campus. That proximity translates into opportunity. Tap into opportunities with organizations such as the NFL Players Association, Octagon and D.C.’s professional teams, while gaining experience through internships, consulting projects and major sporting events.
Go Beyond the Classroom—All the Way to the Olympics
Gain hands-on experience by working with global organizations, organizing industry conferences, visiting league headquarters and participating in major sporting events around the world, such as the World Cup, Super Bowl and Olympics. Since 1992, GW students have worked behind the scenes at the Olympic Games alongside International Olympic Committee staff, experiencing global sport operations firsthand.
Top-Ranked. Industry Connected.
Ranked No. 5 globally for Sport Management by SportBusiness, GW brings more than 30 years of experience and relationships across the sport industry to the classroom. Learn from faculty with academic and industry expertise, connect with more than 500 alumni, and build relationships with professionals across teams, leagues, agencies, brands and governing organizations.
Related Graduate Certificates: Build Specialized Expertise
Tailor your degree to your professional goals by adding a graduate certificate that builds specialized expertise alongside your core sport management education.
- Graduate Certificate in Sport Management
This 12-credit certificate prepares students to obtain a comprehensive understanding of sports marketing, media, legal issues, and facility management. Students explore how sports organizations operate at the professional, collegiate, and community levels. The certification prepares students for careers in sports administration, event planning, athletic operations, and related areas.
Tailor Your MSSM Degree to Your Career Goals
Choose your preferred program track to build a personalized skill set for your future.
Analytics Track
For students targeting data, salary cap analysis, business intelligence and performance analytics roles across teams, leagues and agencies.
Sponsorship, Communications and Marketing Track
For students focused on brand partnerships, athlete representation, communications, agency work and commercial strategy.
Events and Facilities Track
For students pursuing careers in operations, venue management, event production and international sporting events.
Career Success Backed by a Global Alumni Network
A Master in Sport Management from GW prepares graduates for careers across the global sport industry, including analytics, sponsorship, brand partnerships, Name, Image and Likeness (NIL), athlete representation, agency work, event and facility management, media and collegiate athletics.
And with a global alumni network of more than 60,000 professionals spanning Fortune 500 companies, startups, nonprofits, and organizations across six continents, plus dedicated career support resources, you’ll gain access to mentorship, connections, and career opportunities that open doors and accelerate your impact.
Here are just some of the 260+ organizations where GW Business alumni are advancing their exciting careers:
Ready to Take the Next Step?
Join GW's Sport Management graduate program, where business school rigor meets unparalleled access to the sport industry. Turn your passion for sports into a career with a program that combines business expertise, hands-on experience and connections across the global sport industry.
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