MS in Marketing

Build practical expertise in brand management, digital marketing, analytics and emerging technologies while learning from faculty and industry leaders who know the field firsthand. Through hands-on learning and real-world challenges, plus access to the GW Business dedicated career center, you’ll put strategy, creativity and data to work while building the skills, relationships and experience to move your marketing career forward.

Tap into Washington, D.C.’s powerful business and policy network while gaining hands-on experience beyond the classroom. Engage with industry leaders invited as guest speakers, participate in applied learning, and build connections that advance your career—plus take advantage of optional on-campus immersions and short-term study away programs to broaden your global perspective.

Tailor your degree to your professional goals by adding a graduate certificate that builds specialized expertise alongside your core marketing education.

Explore Related Graduate Certificates

Graduate Certificate in Digital Marketing & Analytics

A multidisciplinary program that provides an overview of the expanding digital marketing and communications field. Students learn about marketing management, digital marketing, integrated marketing communications, web analytics, and social network analysis. Designed for those in or looking to break into digital marketing, growth, campaign management, and optimization.

Graduate Certificate in Marketing & Brand Management

A high-demand marketing speciality, students learn how to strategically manage brands to help organizations create customer value, increase name recognition, and build brand loyalty in local and global markets. Gain knowledge needed to design a cohesive brand identity, manage the customer experience, analyze brand performance, and differentiate communication strategies. Designed for those who want to begin careers as marketing professionals, brand managers, and communications specialists.