MS in Marketing
Reach Audiences, Connect Experiences
The future of marketing is about shaping, guiding and innovating the consumption experience, bringing all the resources of the digital revolution to understand audiences and influence behavior. GW’s offerings impart students with a comprehensive understanding of marketing management, digital marketing, and brand management. Students receive an experiential education with in-depth training in designing organizational brand identities, managing the customer experience, measuring and segmenting brand communication strategies across channels.
20% Tuition Discount for Displaced Federal Workers and Contractors
The GW School of Business is committed to supporting federal employees and contractors affected by workforce reductions. To help those affected, GWSB is offering a 20% tuition discount for eligible prospective graduate students in 2025.
Our MS in Marketing
- Learn from distinguished faculty with expertise in brand management, digital and social media marketing, competitive strategy, international marketing, strategic alliances, new product management, services marketing, channels of distribution, integrated marketing communications, marketing for social causes, and marketing for public policy.
- Use today’s leading marketing technologies and gain mastery of analytics and data-based marketing tools.
- Access all the resources of the GW School of Business, including hands-on experiential opportunities, large alumni networks, industry engagement, and a dedicated career center.
- Participate in an innovative classroom that features industry leaders across top brands as guest speakers.
Related Programs
- Graduate Certificate in Digital Marketing
- Graduate Certificate in Marketing and Brand Management
- MS in Interdisciplinary Business Studies
- MBA with a Focus on Marketing
Where Your Path Leads
This career track includes highly sought-after positions such as senior digital marketing managers, creative services, brand and product managers, advertising and sales promotion managers, sales managers, heads of marketing research and analytics, marketing information systems managers, database and customer relationship managers, PR managers, and senior managers shaping the competitive strategy of companies.
Connect with Alumni Worldwide
GWSB’s extensive network of over 60,000 graduates spans endless industries across the globe. Our alumni regularly connect with current students and fellow alumni, attend events, mentor and help GWSB evolve and expand. It’s this involvement by our graduates that truly contributes to the success of the school. Examples of where our alumni work include 260+ organizations across the public and private sector and around the world participated in experiential learning in the last year.
The GW School of Business Offers More
Customization
More than 250 program possibilities. Create a graduate business education that fits your goals.
Flexibility
Take courses entirely on-campus or online. Part-time. Full-time. On your time.
Global Reach
Our global faculty, with global experiences and connections, become your mentors.
Connection
Benefit from a network of top-tier professors, resources and alumni.