MS in Marketing
Reach Audiences, Connect Experiences
The future of marketing is about shaping, guiding and innovating the consumption experience. It involves bringing all the resources of the digital revolution to understand audiences and influence behavior. Within the #1 retail market on the East Coast, GW Business offers you an experiential education with in-depth training and varied perspectives in designing organizational brand identities, managing the customer experience, measuring and segmenting brand communication strategies across channels. You will not only gain a comprehensive understanding of marketing management, digital marketing and brand management, but also learn how you can harness them for positive economic and social impact.
Our MS in Marketing
- Learn from distinguished faculty with firsthand expertise in brand management, digital and social media marketing, competitive strategy, international marketing, strategic alliances, new product management, services marketing, channels of distribution, integrated marketing communications, marketing for social causes and marketing for public policy.
- Leverage today’s leading marketing technologies and gain mastery of analytics and data-based marketing tools.
- Access all the resources of the GW School of Business, including hands-on experiential opportunities, large alumni networks, industry engagement, and a dedicated career center.
- Participate in an innovative classroom that features industry leaders across top brands as guest speakers.
Maximize Your ROI: Earn a Graduate Certificate
Tailor your degree to your professional goals by adding a graduate certificate that builds specialized expertise alongside your core business administration education.
- Explore Related Graduate Certificates
Graduate Certificate in Digital Marketing & Analytics
A multidisciplinary program that provides an overview of the expanding digital marketing and communications field. Students learn about marketing management, digital marketing, integrated marketing communications, web analytics, and social network analysis. Designed for those in or looking to break into digital marketing, growth, campaign management, and optimization.
Graduate Certificate in Marketing & Brand Management
A high-demand marketing speciality, students learn how to strategically manage brands to help organizations create customer value, increase name recognition, and build brand loyalty in local and global markets. Gain knowledge needed to design a cohesive brand identity, manage the customer experience, analyze brand performance, and differentiate communication strategies. Designed for those who want to begin careers as marketing professionals, brand managers, and communications specialists.
What does an MS in Marketing Program Look Like at GW?
Hear Dzakiyyah Ratu (MS in Marketing '25) and Aya Atassi (BS in Entrepreneurship & Innovation, Marketing '25) share their experiences in the marketing program, highlighting how hands-on projects, supportive faculty, and practical knowledge advanced their understanding of global marketing.
Where Your Path Leads
This career track includes highly sought-after positions such as senior digital marketing managers, creative services, brand and product managers, advertising and sales promotion managers, sales managers, heads of marketing research and analytics, marketing information systems managers, database and customer relationship managers, PR managers and senior managers shaping the competitive strategy of companies.
Career Success Backed by a Global Alumni Network
With a global alumni network of more than 60,000 professionals spanning Fortune 500 companies, startups, nonprofits, and organizations across six continents, plus dedicated career support resources, you’ll gain access to mentorship, connections, and career opportunities that open doors and accelerate your impact.
Here are just some of the 260+ organizations where GW School of Business alumni are advancing their exciting careers:
The GW School of Business Offers More
Customization
Take advantage of more than 250 program possibilities to create a graduate business education that fits your goals.
Flexibility
Whether on-campus or online, part-time or full-time, balance your career and personal obligations on your own time.
Global Reach
Our wide range of faculty, hands-on international experiences, and global influence provide an education that knows no bounds.
Connection
Gain the opportunities that come with a network of internationally recognized professionals, resources, and 60,000 alumni across the globe.
Step Into Your Future in Business Leadership
Take the next step toward advancing your career and expanding your impact with a GW MBA.